MBA/BBA

MBA IN DIGITAL MARKETING STRATEGY

General objective

“The MBA in Digital Marketing Strategy aims to give the students the necessary skills to path their way to a successful career in the digital sector.”

Learning outcomes

The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They will learn how to anticipate on the evolution of the digital economy, e-business and digital marketing.
“We propose innovative courses on mobile and IoT marketing that are really challenging today.”

Blended Learning

One of our pedagogical approaches will be the use of case studies in the different courses. Students will be given the opportunity to work on real business problems with companies whilst working on their junior consultant project.
“They will also be encouraged to follow specific MOOC’s on digital marketing, web marketing and digital communication. “

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